Marketing Buzz

Marketing Buzzwords-

I will admit- our website contains one of the black listed buzz phrases, but how else do you explain Web 2.0?!

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Marketers have been revealed as the worst offenders when it comes to using buzzwords, despite three-quarters of Britons believing it hinders productivity.
 

Over a third of people surveyed found sales and marketing employees the most likely to use David Brent-style phrases such as “think outside the box” and “in the loop.”
 

In contrast only 3% of people thought HR employees were the main culprits. More women (36%) confessed to using business jargon then men (26%) and senior managers were found to be the worst offenders.
 

Large companies were found to be the worst offenders with 98% of employees admitting to using jargon every day, compared to only 25% at smaller businesses. 

And Britons are also more likely to use jargon in an internal meeting the older they get, 38% of under 24 year olds, compared to 63% of those aged over 55.
 

Serviced office company MWB Business Exchange conducted the survey.
 

Here are some of the worst offenders, how many are you guilty of using?

• Going forward
• Thinking outside the box
• Web 2.0
• Promotainment
• Take it offline
• On the runway
• The big idea
• Low hanging fruit
• Customer-centric
• Exit strategy