Council Communications

iGeneration has begun work on an ambitious new project with Fermanagh District Council.

The company has been awarded the contract for the 'Digitalisation campaign' to improve communications and online marketing efficiency within the council's departments.

By Centralising department contact lists, iGeneration intends to cleanse and qualify key data and then make it available for each department to send email marketing communications via the platform out to their segmented lists using templated emails.

The measurement and analytics integrated with the email marketing functions will greater improve accountability, help steer business decisions, rather than dealing blindly with the unknown and 'status quo'.

iGeneration Managing Director Matthew Scott commented: "We're very fortunate that the Council had the forethought and vision to appreciate where marketing technology could greatly benefit them, in a period where both economic downturn and RPA could have made a decision to stall on this process much easier- so we really appreciate that here- we're making simple changes with minimal fuss or disruption- and by supporting department administrators, we're able to quickly show the clear benefits".

iGeneration will also help each department with marketing campaigns to capture email contact data online and offline.

The project is due for completion in late November 2009.